UX research is the process of gathering information and feedback about user behavior, needs, and preferences in order to design and improve products or services that meet their needs. The goal of UX research is to understand how users interact with a product or service and to identify areas for improvement.

UX research can take many forms, including surveys, interviews, user testing, and analytics. It can be conducted at any stage of the product development process, from the initial concept phase to post-launch evaluation

Set of modern vector illustration concepts of market research. Line flat design hero banners for websites and apps with call-to-action button, ready to use

UX research is a critical component of user-centered design, which emphasizes designing products and services that meet the needs of the people who will use them. By conducting UX research, designers can gain insights into user behavior and preferences, which can inform design decisions and lead to better user experiences.